Financial services is a world where constantly shifting demographics, economic conditions, and risk tolerance reshape investment strategies as quickly as you can say “life settlements.” Q Capital Strategies launched in New York in the mid-2000s to offer those holding sizable life insurance policies an opportunity to tap into their value. Q Capital expanded nationally to meet these investors’ needs—appealing both to individual policyholders as well as bundlers who repackaged these assets for institutional investors. “Q” is derivatives-speak for ‘risk-neutral probability,’ but for branding purposes we applied its more accessible meaning to the letter as a rescue ring.

Thanks to Covington & Burling for recommending us to Q Capital’s CEO, Steven Shapiro. Over the years, many Godat Design team members worked with Q Capital, including Brett Turner, Alan Shimato, Leticia Craig-Welch, Robert Gallerani, Danny Pagano, and Richard Whitmer.